1. EVALUATE YOUR EXISTING ABBOTSFORD WEBSITE
What are the successes and failures of your existing Abbotsford website? Get opinions from people in your company or your circle of friends. Explore design, ease of use, etc. Write down three successes of your website and three failures or things that need to be changed. Then write down your goals and dreams for your new Abbotsford web site.

2. BRAINSTORM NEW IDEAS
What new elements or features are missing from you present website or from your plans for a brand new website. Brainstorm with others and write down five to ten new ideas. Ask Abbotsford web design companies for ideas as well.

3. RESEARCH WHAT PEOPLE ARE DOING WHEN THEY VISIT YOUR WEBSITE
Explore why people are presently coming to your Abbotsford website. If you don’t have a statistics tracking system with your web host, have one recommended to you by a Abbotsford web development & marketing company that specializes in website statistics. Once you’ve researched why people are coming to your website, record those reasons and write three new reasons why you’d like people to come to your website. Maybe that would be to purchase products, to sign up for your email newsletter, to learn about your company or organization, etc etc.

4. DO YOU HAVE A STRONG WEBSITE DESIGN?
Is your site visually memorable? Does it have any WOW factor when a person first sees it? Does it accurately represent your company or organizations industry, brand, coloring or desired feel. Write down 3-5 words or phrases that describe the design, style colors, or feeling you’d like your new Abbotsford website to portray.

5. WHAT ARE YOUR COMPETITORS DOING?
What can you learn from your competitor’s websites? Is your present or desired site on par or better than your competitor’s sites? If not, why not? Your site needs to look up to date and open for business 24/7. It can’t look empty and abandoned. Are your competitors sites coming up in search engines when you do searches for your business or industry? If so, you’re going to need to invest in search engine ranking marketing and/or keyword marketing. Contact a Abbotsford company that specializes in Internet marketing. Ask for examples and results of websites they’ve promoted online and check those results yourself.

6. TARGET AUDIENCE
Clarify exactly who is your website’s target audience? Is it just for you and your staff, or is it for customers or people looking for information? Decide who is the target of your site and make all decisions based on that target. Then try to determine the needs of that target audience so you can design your Abbotsford website to meet those needs. List 3-5 needs and write a description of your ideal website visitor including age, sex, location, hobbies, activities, education, income, etc.

7. WEBSITE CONTENT
The content on your website is likely the main reason why most people come to your site. It’s certainly one of the main reasons why your Abbotsford website will or will not appear in search engines for particular search phrases. Go through all of your content. Is it outdated? Does your content meet the needs of your website’s target audience? Plan to add new content to your website, whether it be photos or text, every month, if possible. Your written content should be short in a font size that is easily readable.

8. TRUST AND CREDIBILITY
Does your website build trust with it's users? Do you have a clearly visible website privacy statement? Does your site appear active and update and professional enough to build confidence in your website visitors about your organization? Does your website mirror the values and quality that you strive for in your business or organization? It should. Consider how you can increase the sense of trust and quality each website visitor experiences on your website. Also make a list of people, companies, products or organizations you can associate your website with to further add trust and credibility to your Abbotsford website.

9. COMPONENTS
Is your Abbotsford website taking advantage of interactive options such as forums, polls, discussion forums, live customer service chat, email response forms, interactive maps or graphs, animations? Consider how these and other interactive options you've seen on other websites you like could be of benefit to you on your website.

10. HIRE THE RIGHT PEOPLE TO REDESIGN YOUR WEBSITE
Will you select a local company with the right mix of talent and experience, or will you keep the project in-house and attempt to keep up with technology and changing trends to keep your website current? Your website is often the only view of your Abbotsford company or organization, so you have to make a professional, memorable impression online. Your website's success, your business success, or your organizations success can often depend on the quality of your website. Think through every aspect of your website design, it's content and marketing -- or hire a Abbotsford company you can trust to work with and guide you through the process.