INTERNET
MARKETING TIPS: COMMON MISTAKES
Many businesses either neglect Internet marketing
or attempt to do it themselves. If your business is
online and you want to increase online sales, traffic
and exposure we recommend you speak with a professional
Internet marketing consultant and ask for a free Internet
marketing evaluation.
Stay one step ahead of your competitors by AVOIDING
the following common Internet marketing mistakes:
1. Use free web site hosting
• don't be fooled into thinking the services offered by free web hosting companies
will even come close to meeting your needs for a professional web services.
• sites that use free hosting are slow to load and often require you to place
their banners on your website.
• if you're not willing to spend a few dollars a month on web site hosting
then how serious can you be about your business? Many potential customers will
be turned off by your website by the "cheapness" that comes with
using free web site hosting
2. Pick a poor domain name
• don't pick a domain name that is difficult to remember or cannot easily be
passed onto another person verbally
• don't pick a domain name with infrequently used domain extensions like .biz
or .tv unless you're desperate. Most people will first try typing in .com when
they're searching for a domain, so when possible, it's safest to purchase a
.com or a country specific domain name like .ca (Canada), .jp (Japan), etc.
3. Fail to ask for visitor feedback
• always make sure you provide a way for your web site visitors to contact
you and send you feedback through your site. Failing to do so will directly
result in lost prospects and sales.
4. Waste time on unproductive activities
• assess your business plan, set marketing goals, and only pursue those marketing
activities that help you reach your goals. Hire professionals to help you promote
your website online so you can be freed up to work in your area of expertise.
5. Inappropriate advertising
• do not associate yourself or your website with questionable, unethical or
illegal marketing or promotional activities such as Spamming. There is no better
way to run your business into the ground than by sending unsolicited email
• do not list your website on FFA "Free For All" pages. Reserve your
efforts for listing your site in places your potential customers will actually
see it
6. Ignore the importance of Internet marketing
• you can build the best web site on the Internet, but without proper Internet
marketing and search engine positioning few people will ever find it
• investing in a Internet marketing activities such as Search Engine registration & Search
Engine optimization, reciprocal linking, paid listings, keyword purchasing,
etc can be the most cost effective investment you can make to promote your
website. If you choose to hire an Internet marketing consultant to promote
your website, take time to ask questions about Internet marketing. |